The El Dorado Union School District has said that they don't feel it's appropriate to advertise for ammunition on school grounds, but that isn't sitting well with the CEP of the Ammo Depot, Brandon Lungren. He says that he had a contract that was approved by the school's official booster "The Bruin Den" to advertise with a metal sign on the Ponderosa High School Football Field scoreboard.
"About a week later we got a phone call from the president of the Bruin Den saying that the district and the school were trying to force them to pull the sign down," said Lungren.
However, he says they didn't, first of all because they have a contract, but secondly because generations of his family who own the business went to the school, and like the idea of supporting a local family event.
"Our typical customer is a family man or a family woman who teaches their kids to enjoy shooting sports from a very young age and how to safely handle firearms," said Lungren. "Football is a family sport, and we want to be able to advertise to families."
The school district then turned the sign around, which is how it remains. In a statement released to KFBK the district says that they don't believe the ad is appropriate in a public school setting, and that they cannot comment further because they've recieved a letter from Ammo Depot's attorney, and are formulating a response from their legal counsel.
What do you think? You can't buy ammunition unless you are 18 in California, but you are legally allowed to hunt, or participate in target practice, in fact several El Dorado County schools have competitive target practice teams. Where should schools draw the line when accepting advertising? And what should be done now that the contract has been signed, but the advertisement isn't visible?