Do you remember a telegram being delivered to your home/ did you have a pen pal you used to write to, maybe someone in a far away land you learned about in scouting or some other supervised activity? Do you remember making long distance calls on weekends or late at night—or accepting or making a collect call—or to save money—in case your calling party wasn’t around..a ‘person to person’ call…did you always carry a bunch of dimes or quarters in your pocket or purse, to feed the pay phone when a need to call arose…?

It wasn’t all that long ago….we routinely communicated that way---now----the sea change in communication is mind boggling….from black and white and rabbit ears to glorious color in high def or 3 g…mobile devices about the size of a small candy bar that can call  map your commute with gps, send  e mail…search the web take pictures…record videos ,record conversations or meetings and who knows what else…

And as good as all of these devices are…the people who make them have a sinister side….planned obsolecense…the blackberry i couldn’t live without 5 years ago is sitting in a box in my office closet—replaced by an adroid that does much more and does it faster….in my desk drawer sits an apple gift c ertificate…a well meaning relative sent it so i could buy an i pad----but the certificate sits because a new i pad comes out next month---and only a fool would want to miss whatever new bells and whistles steve jobs henchmen have come up with….

And of course there’s facebook---twitter and my space….each has its  place…if you have the time to use them…i find a lot of what i  encounter on facebook silly---especially the games i’m constantly invited to join..and it never ceases to amaze me that of the  hundreds of “ friends” i actually know on facebook….the most active are the shy nerdy types i knew years ago at work or even in  school…….i guess it’s easy to be witty charming and insightful when you don’t have to open your mouth…just wack out a few keystrokes and send your brilliance on its way…

Well like it or not…facebook is here to stay until some other love sick bored college student comes up with the next great must have social media component that earns billions….maybe they’ll call it “my twittering face tube like app”….the point of all of this is that social media….as so welcomed by the ad world has kind of spoiled what has been for the last 30 years a special part of the super bowl….the never seen before commercials….this year by game time many of the ads will have already been released on line somewhere…taking a little of the fun….and spontanaity out of the big game….it’s like sitting down to watch the game and knowing how it’s going to come out….yeah that leaked to, of ….giants….27- patriots 13…

Do you remember a telegram being delivered to your home/ did you have a pen pal you used to write to, maybe someone in a far away land you learned about in scouting or some other supervised activity? Do you remember making long distance calls on weekends or late at night—or accepting or making a collect call—or to save money—in case your calling party wasn’t around..a ‘person to person’ call…did you always carry a bunch of dimes or quarters in your pocket or purse, to feed the pay phone when a need to call arose…?

It wasn’t all that long ago….we routinely communicated that way---now----the sea change in communication is mind boggling….from black and white and rabbit ears to glorious color in high def or 3 g…mobile devices about the size of a small candy bar that can call  map your commute with gps, send  e mail…search the web take pictures…record videos ,record conversations or meetings and who knows what else…

And as good as all of these devices are…the people who make them have a sinister side….planned obsolecense…the blackberry i couldn’t live without 5 years ago is sitting in a box in my office closet—replaced by an adroid that does much more and does it faster….in my desk drawer sits an apple gift c ertificate…a well meaning relative sent it so i could buy an i pad----but the certificate sits because a new i pad comes out next month---and only a fool would want to miss whatever new bells and whistles steve jobs henchmen have come up with….

And of course there’s facebook---twitter and my space….each has its  place…if you have the time to use them…i find a lot of what i  encounter on facebook silly---especially the games i’m constantly invited to join..and it never ceases to amaze me that of the  hundreds of “ friends” i actually know on facebook….the most active are the shy nerdy types i knew years ago at work or even in  school…….i guess it’s easy to be witty charming and insightful when you don’t have to open your mouth…just wack out a few keystrokes and send your brilliance on its way…

Well like it or not…facebook is here to stay until some other love sick bored college student comes up with the next great must have social media component that earns billions….maybe they’ll call it “my twittering face tube like app”….the point of all of this is that social media….as so welcomed by the ad world has kind of spoiled what has been for the last 30 years a special part of the super bowl….the never seen before commercials….this year by game time many of the ads will have already been released on line somewhere…taking a little of the fun….and spontanaity out of the big game….it’s like sitting down to watch the game and knowing how it’s going to come out….yeah that leaked to, of ….giants….27- patriots 13…